Writing

Essays from the studio.

May 2026 · 3 min read

The Rented Part

Why “which model do you use” is the wrong question.

Nobody asks which spreadsheet a rival runs. Excel never gave anyone an edge.

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December 2025 · 4 min read

Process Capital

Turning the way your firm works into an asset it owns.

There are two kinds of work inside every real estate firm. Judgment and assembly.

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